Rorotoko

In a nutshell

Cuba has undergone dramatic changes during the past two decades. As global tides washed over the island in the early 1990s, Cubans did their best to remain anchored. How did they respond to the break-up of the Soviet Union — their nation’s abrupt loss of a major trading partner and symbolic model? And how have they faced one of the greatest challenges posed by globalization — preserving their sense of home and community while engaging with an increasingly connected world?

On Location in Cuba probes these questions. The lens of cinema—defined broadly to include film, video and audiovisual art—permits an analysis of this pivotal moment in the island’s history, this “special period” of accelerated change and great uncertainty.

In the United States, we tend to think that Cuba is on the brink of change. But, in fact, the island has already instigated and assimilated remarkable shifts—the legalization of U.S. currency, the development of tourist infrastructure, the encouragement of entrepreneurial activities and small businesses, and even the Pope’s celebration of Catholic mass in Revolution Square. It’s crucial to acknowledge and examine recent transformations if we are to effectively engage with Cubans in the near future.

The wide angle

In Cuba, the prominence of culture and its centrality to political and economic forces can surprise those unfamiliar with it. I recall one consulting trip early in this century, when our delegation was invited to the Presidential Palace for dinner with Fidel Castro and several members of his cabinet. As we milled about informally, the discussion ranged from golf games to the Gulf War, and included Cuban films and Disney cartoons. One U.S. visitor, impressed by Castro’s knowledge on a wide array of subjects, asked the then Commander-in-Chief how much time he devoted to politics and how much to culture. The response was immediate and unequivocal: “In Cuba, these two cannot be separated. Culture and politics are one in the same.”

To track the experiences of several filmmakers and developments in the audiovisual sphere is, then, to explore broader cultural, political and economic issues. On Location in Cuba acknowledges and interrogates this convergence so as to make sense of this recent time of accelerated transformation on the island.

The book tracks the transformation of a national cinema into a transnational audiovisual practice—one emanating from new technologies, straddling a series of geopolitical and formal borders, financed by multinational capital, and directed at consumers around the world. Whereas global processes often obliterate “local” cultural expression, this study demonstrates how culture workers—filmmakers here—have activated global processes and transnational linkages in order to sustain, strengthen and reshape national identity.

Cuban identity, once crafted by the revolutionary collective, has become more of a “coproduction,” growing out of the collaboration among actors working both within and outside the state apparatus. No longer does “Cubanness” emanate primarily from island institutions; instead, it emerges from the mediation between state actors and individuals, oftentimes aligned with international and non-governmental organizations based outside Cuba. And this marks a significant change. What results is a sense of national identity that retains Cuba’s socialist principles of equality, social justice and solidarity while integrating the emerging values of individualism.

I traveled to Cuba for the first time in 1989 and have been back more than 50 times since. As a graduate student attending the International Festival of New Latin American Cinema in Havana, I was amazed by the films and exhilarated by the access I had to their creators. Over the years I continued to participate in this Festival, and stepped up my collaboration with Cuba to include designing and leading study programs, consulting for U.S. foundations and NGOs, and participating in a variety of conferences and cultural events on the island. All the while, I documented Cuba’s changing cinema tradition.

Cuban films today are increasingly made by young people “in the streets”—that is to say working outside of state channels. When I first landed in Cuba, making a film required truckloads of equipment, a crew of hundreds, and large sums of money. Today it can be managed with a handheld camera and personal computer, a few friends, and a fist full of fulas. An endeavor once centralized in the national film institute has given way to decentralized audiovisual production.

we tend to think that Cuba is on the brink of change... in fact, the island has already instigated and assimilated remarkable shifts