
David M. Carter is the Principal of the Sports Business Group and a consultant for the sports and entertainment industries, specializing in strategic marketing. He is also the Executive Director of the University of Southern California’s Sports Business Institute and an associate professor of sports business at USC’s Marshall School of Business. Mr. Carter is a regular commentator to national media, and the author of four books about the sports business industry, including Money Games, featured in his Rorotoko interview.
While the context of each chapter is found in the stories about each individual moment of convergence, I believe the access to high level executives throughout the industry provides the reader the biggest “wow” factor.At the end of each chapter, these executives, many of whom have been directly involved with key areas of sports and entertainment convergence, answer questions about their industry’s past, present, and future decisions and processes necessary for sustained success.Even at a quick glance, the reader will notice an impressive array of thought leaders across many different industries. These thought leaders have aided the book in myriad ways. Besides in the end-of-chapter interviews I mentioned earlier, they are also featured in the 27 additional interviews that have provided depth and scope to each chapter.Taken together, the 36 interviews with industry stalwarts provide a comprehensive look at the way the convergence of sports and entertainment has evolved to become what it is today.Specifically, the three individual sections that cover at-home, away-from-home, and at-venue convergence highlight the most important areas of sports business today. Readers will realize how they are affected, in their capacities as fans or industry participants, as the sports as entertainment continues to work toward engaging individuals wherever they are.Ultimately, each reader will have a unique starting point when they pick up Money Games. Students and fans will be drawn to the subject matter and history behind some of their favorite topics. Industry executives will be interested in the thoughts of the patriarchs and critical analysis found at the end of each chapter. General readers will appreciate a comprehensive look at the business of sports and the role entertainment has played in its past, present, and future.The significance of this book is apparent when you see what is currently occurring in the world of sports and entertainment.Whether you turn on the television to watch your favorite sporting event, venture off to the stadium to see your home team, or are determining where your company fits into the sports business landscape, you’re being impacted by the implications of the convergence of sports and entertainment. The level of engagement found today can be directly connected to the evolution of each area discussed in Money Games.There are lessons learned in the successes and failures found in the history of sports and entertainment convergence. Money Games catalogs these moments and highlights the areas those involved must be wary of as they move forward.Each chapter contains a “bottom line” section where I discuss what convergence means to the future of that topic and, importantly, how and where money can be made. Many pitfalls await the industry as it carefully navigates its way through what this new landscape means.Upon finishing Money Games, readers should feel as though they have been given a behind-the-scenes look at sports, business, and entertainment. The lasting takeaway is one where the names and innovations may change, but the underlying implications of convergence remain. If the reader understands why and how this is happening, their involvement going forward will only continue to narrow the gap between sports and entertainment.

David M. Carter Money Games: Profiting from the Convergence of Sports and Entertainment Stanford University Press 288 pages, 6 x 9 inches ISBN: 978 0804759557
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