Jesse LeCavalier

Jesse LeCavalier is Assistant Professor of Architecture at the New Jersey School of Architecture at New Jersey Institute of Technology (NJIT). He is the author ofThe Rule of Logistics: Walmart and the Architecture of Fulfillment and a recipient of the 2015 New Faculty Teaching Award from the Association of the Collegiate Schools of Architecture (ACSA). LeCavalier is also a co-author, with John Harwood and Guillaume Mojon, of This Will _ This. His recent work includes contributions to the Oslo Architecture Triennale catalog, After Belonging and the collection Smart City: New Utopia or False Dawn?. His research and design work has been supported by the Graham Foundation, the New York State Council for the Arts, the Swiss National Science Foundation, NJIT, and the ETH Zurich.

The Rule of Logistics - A close-up

The book includes a 16-page color section that is a kind of visual overture of the project. This section uses a series of drawings and diagrams to address the main features of the book, including the ways of looking that attend the logistical mindset, Walmart’s corporate history and current reach, detailed drawings of the company’s main building types, maps of its locations and strategic positions, as well as images of its operations centers. With the exception of two images, these are all original drawings that synthesize a range of information in order to present an image of Walmart that emphasizes its high degree of technical sophistication as well as its coordinated geopolitical efforts. Since the material for the book comes from a range of sources, I was interested in synthesizing it not only through text but also through image. As a more visual learner myself, I find this a more natural way to bring diverse material together.Much of the book’s text is guided by analysis of visual material related to logistics and Walmart, including architectural drawings, patent documents, real estate diagrams, and promotional material. Based on an idea that constructed images reflect conditions beyond their authors’ intentions, a closer look at Walmart’s presentation of itself reveals a number of implicit beliefs. For example, while the company in popular media was often presented as small town retailer, its internal publications, especially its annual shareholder reports, tell a story of a highly sophisticated and technology-driven company. By analyzing some of these images in greater detail, certain aspects of the corporation emerge more clearly. Likewise, by assembling a range of information into a graphic format, surprising patterns can appear. For example, by plotting Walmart’s growth by type and number of stores, it is clear that a rate change occurred when the company introduced its new format, the Supercenter. While the growth rate slows, the number of Supercenters increases. What in fact was happening was a rapid rollout of this new store type, often by quickly expanding and renovating existing stores, suggesting a process more like a software update than a building renovation.The operations of Walmart produce an environment shaped by abstraction and privatization. The company uses its logistical expertise to support its growth, which in turn is increasingly automated. I hope that the book will contribute to a better understanding of these tendencies and their consequences.Abstraction enables much of contemporary consumer society in the US. One-click purchasing allows us to consume on impulse, knowing that the thing we want could be delivered the next day, the same day, or even the same hour. These processes are carefully calculated to make sure that other thoughts or questions do not interfere. Thus, all of the infrastructure necessary to make this amazing world of near-instant gratification possible should be kept out of mind. I hope that the book will create some space to consider these developments. Such convenience and externalization also contribute to a naturalization of these processes of fulfillment. To keep up, logistical enterprises like Walmart increasingly rely on automated processes, including, for example, Amazon’s purchase of KIVA Systems for $775 million. I am earnestly curious about the political, social, cultural, spatial and aesthetic consequences of these transformations but I am also conflicted about them. As machines increasingly reorganize our environment, we are surrendering control in subtle but significant ways.The processes of externalization defer costs to elsewhere along the line, both upstream and downstream, whether in destructive practices of resource extraction, exploitive labor conditions, waste burdens, or all of the above and more. At the same time, logistics presents an incredible realm of sensory and aesthetic fascination that helps generate new ideas of what is possible and the alternative worlds that could result. However, if these imaginations are guided only by the financial ambitions of corporations or by the political ambitions of populists, the possibilities are limited if not dangerous.Walmart has its own satellite network, its own data centers, its own truck fleet, its own weather service, and increasingly even its own city. And yet, it depends fundamentally on the public interstate system. While it contributes to that system through tax revenue, the rewards it collects far outstrip its investment. This might challenge us to wonder to what extent can we renew our investment in sites of collectivity and to what extent we can create new kinds of affinities. An expanded infrastructural imagination would provoke a related increased demand of infrastructure to do more. In other words, while corporations present narratives of inevitability around their own growth and technological projects, it is important to remember that these stories are contestable, even if things that are relatively quick to initiate can be difficult to undo. With the celebration of privatization and its alleged advantages, certain dubious conclusions can be drawn. The idea, for example, that being good at business also means that one would be good at governance is one of the many dangerous ideas in circulation at the moment.

Editor: Judi Pajo
November 30, 2016

Jesse Le Cavalier The Rule of Logistics: Walmart and the Architecture of Fulfillment University of Minnesota Press264 pages, 7 x 9 inches9780816693313

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