Ethan Tussey

Ethan Tussey is an Assistant Professor of Film and Media at Georgia State University. His book, The Procrastination Economy: The Big Business of Downtime, featured in his Rorotoko interview, details the economic and social value of mobile device use in the context of the workplace, the commute, the waiting room, and the living room. His work explores the relationship between the entertainment industry and the digitally empowered public. He has contributed book chapters on creative labor, online sports viewing, connected viewing, and crowdfunding to the anthologies Saturday Night Live and American TV (Indiana Univ Press, 2013), Digital Media Sport: Technology and Power in the Network Society (Routledge, 2013), Connected Viewing: Selling, Sharing, and Streaming Media in a Digital Era (Routledge, 2013) and Crowdfunding the Future: Media Industries, Ethics, & Digital Society (Peter Lang, 2015). He is also the Coordinating Editor of In Media Res and the co-founder of the Atlanta Media Project. He teaches classes on television analysis, media industries, and digital media.

The Procrastination Economy - A close-up

The complexity of the procrastination economy is best displayed by the mobile culture on the commute. In chapter three, I examine this culture by analyzing the creative process behind Spotify’s playlists. From my research, I learned how Spotify develops algorithms to create adaptive playlists (a feature designed to entice subscribers to continue to pay for the premium service) that evolve in response to user clicks and likes; these algorithms, however, do not account for the context in which the users are listening. An individual may play one of Spotify’s commute playlists while riding the train to work in Atlanta and feel disconnected from the songs selected without realizing how the playlist was designed and modified. Subscribers may not realize that their commute playlist is adapting to data from users across the globe without filtering for factors like local taste. Spotify’s mission to provide a personalized and curated music experience to their subscribers contributes to a culture of individualism that has been critiqued by scholars that see mobile devices as antithetical to community.While these criticisms are not without merit, personal mobile devices can foster community. Indeed, one of the major findings from the surveys was that the commute has become a significant place for socializing during the workweek. The practice of using in-between moments to connect with friends and family is not surprising given the increasing demands of modern life. According to studies published in American Economist and from the Pew Research Center, Americans work more and vacation less than in the past. Mira Moshe has argued that the spread of neoliberalism and the development of digital technology have created a “media time squeeze” in which our devices help us handle the increasing demands of modern life. Consequently, the commute has become a prime location to connect with others via mobile devices.It is true that commuters rarely use their time in transit to socialize with each other, but they are using that time to connect with others. I wanted to create an opportunity for those on the commute who wanted to socialize with their fellow travelers without disturbing them, so I developed the Atlanta Mobile Music (AMM) project. I surveyed commuters on Atlanta’s mass transit system (MARTA), asking them what music they like to listen to on their mobile devices on their commute. Using this information, I compiled a playlist that reflects the shared music tastes of the city’s commuters. Unlike the commute playlists created by Spotify, AMM’s lists are crowdsourced from actual MARTA riders, not a DJ making and adapting a list for a large disparate region. My hope is that this project will connect people through their shared love of music and pop the audio bubbles that separate us when we listen to our mobile devices.There is a tendency to blame mobile devices for many of our contemporary problems. It is too simple to blame mobile devices for the decline of communication. I believe that focusing on the procrastination economy reveals the complexity and variety of mobile device use. Understanding the specifics of the procrastination economy can lead to policy and practices that make the Internet operate in favor of inclusiveness, democracy and community. Indeed, these devices bring opportunities for communication to places where socializing is discouraged and limited.Certainly, the algorithms used by search engines and the design of social media platforms personalize online content and can easily contribute to an echo chamber effect, but the examples of the ways that people interact with the procrastination economy demonstrate that the drive for community is strong. Whether it is the co-workers using their mobile devices to illustrate a point in a conversation or the community of gamers fining camaraderie in their shared ability to build elaborate virtual cities in their in-between moments, the procrastination economy contains examples of interactions that would not be possible without mobile devices.Accounting for the procrastination economy will be especially important as the Internet of Things, augmented reality technologies like Pokemon Go, and location based services like SnapChat proliferate. These emerging Internet products and services provide digital content that change our experience of particular spaces. The assumptions and strategies developed for mobile devices will provide the foundation for this ubiquitous computing. My book provides evidence of the institutions and audience practices that will shape this future.

Editor: Judi Pajo
February 5, 2018

Ethan Tussey The Procrastination Economy: The Big Business of Downtime New York University Press256 pages, 5.5 x 8.5 inches ISBN 978 1479844234

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