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Misty L. Heggeness is an economist, policy wonk, and data sleuth. She spent a baker’s dozen years of her career in service to the federal government leading new innovative projects and conducting research on women, work, science, and poverty. Now, she is a professor of economics and public affairs at the University of Kansas, where she guides the next generation of data sleuths out of their shells and into the world of real constraints, decision-making, and community value add. Her latest passion is teaching young women how to thrive in the world around them to the tune of Taylor Swift.
Swiftynomics is about understanding women as economic agents of change. Taylor Swift is its muse. The book highlights the often-ignored economic activities that women contribute to their families, communities, and the economy through economic growth. I delve into themes of reinvention and masterminding to explain how we grow, advance, and continue contributing to the world around us against the odds. The book provides tips for how women can live their best economic life in a society originally designed by and for men.
This book should be read with eyes wide open and a curios bravery for understanding the real lives of women everywhere. Judgements and assumptions are best left at the door when perusing the pages of this love letter to the Taylor Swifts, Beyoncés, and all the other bold, brave women around us. Throughout the book, I highlight how women’s economic agency has been undervalued and overlooked across generations and incorporate Taylor as a guide for other women as an example of how to stand up for ourselves within the patriarchy.
Solutions like universal childcare and paid parental leave are necessary requirements of a society built by women because in order for women to live fulfilling lives, they need balance and recognition of their unpaid household labor contributes to building up society and, at the same time, hinders their ability to thrive emotionally and professionally within the 24 hour constraint of an average day. I argue that policy investments are a value judgement, and it is time we invest in the women and caregivers around us with the same determination used to invest in and bail out the auto, banking, and airline industries.
Make it to the end of the book, and you’ll find more simple, clear policy solutions driven by research that policymakers could impose today, if only they valued women’s contributions to our economy enough to have the will to do it. In a society experiencing seismic shifts in fertility, artificial intelligence, and political grandstanding, it’s the women and caregivers among us who are too important to fail.
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Misty L. Heggeness (2026). Swiftynomics: How Women Mastermind and Redefine Our Economy, University of California Press, 256 pages, ISBN: 9780520403116
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