Black Culture, Inc. addresses the question, “What role can business play in contributing to racial equity and the public good more broadly?” In the book I show how ethnic community support can be a win-win for business and society, but tensions can also emerge.When firms donate to capital campaigns for new African American museums, for example, they help to support public access to the arts, the preservation of art and artifacts, and the recognition of artists. Benefits also accrue to the company. Their gift is a form of diversity capital that projects an image that the firm values Black people and inclusion.However, there can also be tensions between profit and purpose. This includes, for example, cases where ethnic community support promotes products and services that can cause harm, such as tobacco products. In such cases, firms’ economic and social objectives are partly in conflict.I became interested in investigating ethnic community support through my earlier research on cultural patronage. My first book, Represent: Art and Identity Among the Black Upper-Middle Class, examines Black cultural capital. In Represent, I draw on over 100 in-depth interviews with African Americans, photographs of art displayed in homes, and observations at arts events, to elaborate on how racial identity is constructed through the consumption of Black visual art.Research for Represent inspired my second book, Diversity and Philanthropy at African American Museums. In that book, I draw on over 80 in-depth interviews with supporters of Black museums across the United States to gain insight into why patrons give to these institutions. While doing fieldwork for this project, I kept coming across evidence of corporate gifts to the museums, and I wondered, “Why do firms engage in ethnic community support?” Black Culture, Inc. helps to answer this question. Ethnic community support is not purely altruistic. It also benefits firms by serving as a form of diversity capital for them.