Analog is about how we live our lives today—with digital technology. The book is about analog; but it is also about digital because both technological forms are inextricably conjoined in human history. The book explores how humans evolved to have a certain relationship with tools and toolmaking. This relationship was, of course, with analog tools.Drawing from ‘philosophical anthropology,’ a branch of thinking that considers how humans, cultures, technologies, and societies interrelate, the book forwards the argument that not only are our original (non-digital) tools analog, but that we ourselves evolved as analog of these tools, and they of us. We are technology, and that technology is analog. In this context, the book asks what it means to live as analog creatures in a society dominated by digital. What have we both gained and lost through this momentous (and rapidly ongoing) transformation?When we consider that our lives are governed increasingly by what computers allow us to do, many questions are raised. Analog shows that over the past 30 or so years, we have been participants in a massive social experiment, with almost no regulatory oversight over digital systems. As a result, we have in many ways become oppressed by these digital systems. We have changed ontologically and cognitively, and the possibilities of other ways of being have been profoundly constrained. To recognize ourselves as an evolved form of technology that has little in common with the logic and structuring of digital technology, means that we can begin to understand that we need to exercise more human-centered control over computer-based systems.The early computer pioneer, Norbert Wiener, saw that we need to instill human ethics into computer systems. The title of his 1950 book The Human Use of Human Beings, was an excellent distillation of his arguments regarding how human needs and wants, and not automation, should be the fundamental core of our relationship with technology. To recognize ourselves as a form of technology, as analog, as technology that is the opposite of digital in its form and logic, could be the beginning of a new and more humanly empowering relationship with digital systems—systems that can do much good if only we do not become subjugated to them, but they serve us instead. Wiener’s warnings were ignored for a long time, but recent developments in digital technology, not least in artificial intelligence, indicate that we are in danger of losing control completely.